fundraising process for GP’s

c*funds helps existing or aspirant fund managers, General Partners (GP’s), who are just about to set up a new investment fund of 50 – 750 M EUR and need help with an effective fundraising process and finding new and relevant LP relations, Limited Partners (LP’s).

All our GP-LP matchmaking is fully customised (to geography and sector) and supported by a deep LP base knowledge, especially in Benelux and North Europe. We help you to get the necessary paperwork done and build the needed new LP relations (by video call, PE events, and roadshows).

We…

…get you ready with the fund pre-marketing (USP’s, pitch deck, teaser)

…we make sure that your fund marketing is compliant to the level that it appeals to many LP’s

…benchmark your competitor funds  to get access to their LP’s

…give access to an exclusive/relevant LP network in your investment area

…set up LP meetings for you and represent you in PE events

…support you with LP conversions

…support you with term sheets and realizing the fund’s closing.

The below chart demonstrates where c*funds has built the most LP relations (625) in Benelux, Nordics, DACH and UK.

Added value?

• +10 years of PE experience enriched with strong deal-maker skills
• Fast and professional preparation of frictionless fund documentation (both content and with design). We help produce the following documentation: teaser about your new fund, pitch deck
• We provide also practice-based Data Room Advisory
• We help with the term sheet (commercial terms of your fund) and LP incentives
• More than 4,5 B EUR mandates for LP private closings in the pipeline

On-demand we provide references

We work very actively with our clients (GP’s) as we act as a Project Manager for your fundraising campaign and Investor Relations Management. Our engagement reaches from fixing the market evidence/investment sweet spot till assessing and advising the right fund parameters and LP incentives.

As a proven concept of c*funds, we mainly work with a 1-year fundraising sprint to initiate your new fund.

Preparatory phase | Month 1:

• Assessing your asset class and target fund size against the current LP market (appetite)
• Assessment of the level of current fundraising documentation
• Improving and complimenting fund marketing materials (teaser, pitch deck, fund synopsis)
• Creating your new LP database for the campaign period

Phase 1 – Active Marketing | Month 2-5:

LP activation period (warm leads). Though calls, emails, and Zoom conferences.

We try to expose your fund offering to the best fitting LP’s who have an active mandate in your asset class and geographical region.

Phase 2 – Deal-Making Period | Month 5-12:

• After active seeding, we will end up with a list of qualified (interested leads)
• Setting up Face to face LP meetings
• After a couple of calls and data room access, this is the period for lead activation, Due Diligence, and signing off the term sheets and LPA’s.

Phase 3 – Closing the fund | Months 12+:

• Setting up the fund
• Final legal steps

Want to know more or are you already interested in fundraising with us, you can click on the following link below to book a free Quick Scan with us!